In today’s day and age there are numerous ways you can communicate with people, including your insurance customers. This includes phone calls, letters, text messaging, Facebook Messenger®, Skype®, LinkedIn®, and so on. The use of what was once known as “non-traditional” forms of communication, particularly text messages, has exponentially increased over the past few years. This article will focus on this rise in text messaging, how you can properly use it to increase and improve your business, and the legal implications of texting for insurance agents.